We're excited to share that ProductSense has raised a €1.5M pre-seed round, led by Peak, with participation from Otto Hilska (Founder & CEO of Swarmia), Tuomo Riekki (Founder & CEO of Zero.inc), and other experienced operators and angel investors.
This funding enables us to build the AI-native product management platform we wish we had - helping teams make confident product decisions, stay close to real customer needs, and consistently ship products that succeed.
AI is Reshaping Product Management
Product management is about finding insights, connecting the dots, making decisions, and aligning teams. It's exactly the kind of work where AI, especially LLMs, can shine. Yet today, PMs still rely on manual feedback collection, scattered notes, and siloed tools - making key decisions harder than they should be.
We believe the next generation of tools won't just help organize product work - they'll act as a thinking partner for product teams, connecting what customers say, what the team builds, and how it performs in the market.
The future of product management is AI-native - built for speed, insight, and confidence. A future where product teams don't just ship faster, but smarter.
Why We're Building ProductSense
We are product builders ourselves. We know what it's like to navigate a sea of feedback, competing signals, and disconnected tools—while trying to make decisions that truly move the business forward.
The best teams aim to follow structured practices, but in reality, execution is often messy. Feedback lives in message threads, sales calls, and support tickets - and it's hard to turn that noise into clear, actionable product direction.
ProductSense exists to close that gap.
We're building an AI-native platform that helps product teams go from feedback to confident product decisions - faster and with less overhead. By surfacing insights automatically and connecting them to product work, we make it easier to stay aligned and focused on what really matters.
Just like engineers have Linear and designers have Figma, product teams deserve a tool designed for how they work - powered by AI, not buried in process.
How AI Is Already Helping
Since we started, we've been working closely with early users to understand where AI can truly make a difference. One challenge came up again and again:
"We have the feedback - we just can't use it effectively."
ProductSense helps teams:
- Surface patterns from customer conversations
- Connect ideas to relevant feedback instantly
- Strengthen product ideas with real feedback and clarity
One of our early partners with a high volume of sales calls was generating more transcripts than their product team had time to review. Valuable insights were lost simply because no one had the bandwidth to go through them. With ProductSense, those conversations are now processed automatically - surfacing the product-relevant insights that actually matter, without the manual effort.
We've also experimented with other high-signal feedback sources. For one customer, we categorized hundreds of NPS responses into clear themes - something that previously took half a day, now done in seconds. We've explored pulling patterns from large volumes of support tickets, and have been working on bringing consistency to win/loss analysis by extracting insights directly from raw sales conversations, rather than relying on subjective reporting.
This is just the beginning. We're building a system that supports product judgment rather than replacing it - so teams can move faster, prioritize smarter, and stay connected to what customers really need.
We're working with select product teams to shape the next generation of AI-native product management. If that sounds like you, let's talk.